Aromat

Ten poster designs for the TVC set that established the visual direction. The campaign targeted Gen Z consumers with a visual approach that progressed from Bauhaus principles to Pop Art aesthetics inspired by product packaging, bold colours and an advertising style built to communicate maximum flavour instantly.

Character-led FMCG key visual using hyperbolic advertising techniques and forced perspective to amplify product presence and communicate instant taste impact.

Metro station takeover at Universitate in Bucharest, one of the busiest stations in the city and a key spot for the student audience. Cylindrical columns mirrored the product shape, turning architecture into part of the campaign itself.

Character-driven visuals using hyperbolic advertising techniques and forced perspective, extending the campaign identity across paid social formats.

The campaign identity applied to sampling machines deployed across nine Bucharest shopping centres, allowing consumers to try the product for free in the spaces where the target audience already spends time.