(01.)
Reel Covers
This campaign pushes into cultural territory through a system rooted in the brand while giving each post a distinct identity within the grid. Backgrounds feature colours from the product range, with organic shapes referencing the brand's illustration style. Typography is bold and fluid, creating depth and a sense of belonging, turning a product into a cultural reference point.
(02.)
Static ADs
Static advertisements created for international expansion, using collage-based composition with cut-out figures layered over brand colours. The approach emphasises lifestyle over consumption.
(03.)
Video ADs
On-screen text was kept simple and minimal so the influencer's content stayed the focus. The end card cycles through flavours while the campaign marked DOZZ's entry into international markets.