Having studied BA Graphic Design and Creative Computing at University of the Arts London before joining a fast-paced advertising studio, where campaigns moved from brief to execution in days and briefs landed from some of Romania's most recognisable FMCG, hospitality and e-commerce brands.

Designed visual assets for public campaigns, product launches and expansion into new markets through clear, consistent brand communication. Delivered campaign key visuals, social media content (posts, stories, grids), static and video ad formats, TVC-related graphics, POSM, and presentation materials, ensuring cohesive execution across digital, social, and broadcast channels.

Worked independently and in collaboration with cross-functional teams, streamlining communication and contributing to efficient workflows and high-quality visual outcomes.

Being an empath shapes how I approach every brief. I believe the best design comes from genuinely under­standing who it speaks to, not just what it says, but how it lands, how it makes someone feel, and what it asks of them. That attentiveness shows in work that feels considered rather than produced.